Information Architecture
& User Experience

At ES Assisting, we design and develop websites using a blueprint that brings concepts into actions, and creates a user-friendly experience for site visitors. From high-quality and relevant contents to intuitive user navigation, we provide superb online buyer experience and help businesses thrive.

The Key Elements of
Information Architecture & User Experience

Defining Your Business User Persona

Understanding your audience provides a lot of benefits and advantages to your business. You need to know your visitors’ reasons for visiting your website. From knowing this, you can create a unique user experience that allows visitors to feel that you care for them and you truly understand them. Building a strong relationship with your target audience leads to better customer retention and conversion of prospects into buyers. This also helps you properly create a website blueprint.

Designing a Wireframe
for Your Business

Web designing can be a difficult and long process. And you need to design a screen blueprint or a wireframe that will work seamlessly to all the components of your web pages. Wireframe is similar to a print layout and when you’re on the designing process, you need to find a methodology you are most comfortable with to ease the process. Priority is also everything. The more important components go first and are given more attention than the less important ones.

Streamlining the Navigation Experience for Your Visitors

User navigation experience is always critical. A natural, intuitive user navigation experience not only entices visitors but also speaks a lot about what kind of company you are, what you have to offer, and how to purchase the products or services you are selling. An organized website that has consistent navigation leads to visitors being more comfortable and familiar with exploring your online business – a critical step in gaining visitors’ trust and bringing them back to the site, and getting them to convert.

Like illustration and copy layouts, navigating through your pages should have a clear direction and not be cluttered. Regardless of how many products or services you offer, remember that putting every single detail in one place can drive away potential customers because your page has no sense of direction and organization.

Structuring Your
Content Appropriately

Engaging contents drive engaging users. The strategic placement of content on your pages and website will determine whether or not visitors actually see it and are likely to interact with it. Putting your most important content above the fold and on the left side of your page is an innate viewer usability factor that immediately grabs the attention of your visitors, ensuring they don’t lose interest in your website because they couldn’t find your content.

At the same time, avoid too much content on a page since it can reduce the legitimacy of your website and make visitors leave. A unified and well-organized content structure that’s aligned with the rest of your website elements can make difference and convert visitors into customers.


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