Streamlining the Navigation Experience for Your Visitors
User navigation experience is always critical. A natural, intuitive user navigation experience not only entices visitors but also speaks a lot about what kind of company you are, what you have to offer, and how to purchase the products or services you are selling. An organized website that has consistent navigation leads to visitors being more comfortable and familiar with exploring your online business – a critical step in gaining visitors’ trust and bringing them back to the site, and getting them to convert.
Like illustration and copy layouts, navigating through your pages should have a clear direction and not be cluttered. Regardless of how many products or services you offer, remember that putting every single detail in one place can drive away potential customers because your page has no sense of direction and organization.