Identifying Potential Sources for Digital Expansion
The first step in creating a more effective digital marketing campaign is through evaluating your current online presence and the digital marketing trends specific to your industry. Conduct a competitive analysis of digital marketing tactics that have been successful in the past. This helps you gauge what direction to go in your own online efforts. However, it is best to remember that your industry’s best practices should only be used as a reference point, and you should try to market to your customers with appealing and innovative campaigns that set you apart from your competitor.
An e-mail campaign that features an instructional video, an interactive infographic, or planning and coordinating an event and encouraging attendees to live-tweet with personalized hashtags are some unique ways you can market to your audience with measurable ROI.
Setting up a Business for Online Success Takes Time
There are no shortcuts to success. Like all ventures, if you want to succeed online you’re your business, you need to be patient because it’s an arduous process. You need to make calculated actions and decisions before deciding to make or improve online presence. Conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of your business’ current marketing efforts can help you make the right business decisions and provide calculated risks. It can also help you cut costs and eliminate ineffective strategies.