An online music streaming app wants have better connectivity with its subscribers and make it easier for them to share music and comments globally.
ES Assisting integrates both Twitter Connect & Facebook Connect (now called Open Graph) to allow users to log in using either system. Listeners can easily share what they listen to and like posts by other users, and also notify their friends or followers automatically.
An ecommerce website wants to inform people worldwide about their new products on their online store using Twitter.
ES Assisting integrates Twitter into the back-end of the website so whenever a new product is added to the website, the administrator can update the Twitter account with a custom message about the new product.