Ecommerce Website Design

Ecommerce is a growing business. And in today’s fast-changing ecommerce world, creating an ecommerce site should not solely focus on aesthetic appeal but more importantly, it should focus on secure, hassle-free and intuitive user interface.

Our designs provide unique user experience that convert visitors into buyers through strong calls-to-action, easy checkout options, visually stunning themes and detailed product information.

Essential Features of an Ecommerce Website

Suggested Pages

Suggested pages give users the flexibility to search for products they’re interested in. The search bar suggestion results help you sell more by driving traffic to the specific products or categories you are searching for. What’s more, highlighting certain promotions on seasonal holidays helps push traffic to specific parts of your website.

Related Products

Using the related products feature can influence users to spend more time and money on your website by showing them products that complement or are similar to the ones they are interested in as opposed to just a random of assortment of products from your website. Furthermore, implementing social media share features on your product pages so customers can show your products to their friends and colleagues is a great way to get products that are relevant to an audience’s interests on their radar for the first time. Although users can always do this manually, having social share buttons dramatically increases the chances that someone will share a product with their social networks.

Product Filtering

Product filtering is especially advantageous when you have a lot of products to offer. Customers don’t enjoy clicking through endless pages of products, so having a “View All” and/or “Sort by” options are great ways to create better user experience. Allowing users to customize their ecommerce experience increases the chances of them purchasing from and revisiting your website. A quick preview feature also helps your customers decide if they want the product without having to click through to the actual product page.

Product Details

Providing customers and potential buyers with complete product information, including extensive details about each of your products in a clean, concise, manner is critical to the success of your sales. If a customer cannot find all the product information they are looking for, they may feel too uncertain to complete their purchase. Furthermore, allow customers to sign-up to be notified when their out-of-stock desired item becomes available. This way they are less likely to go to a competitor, and it shows that you care about serving their needs.

Usable Shopping Cart

Quick, easy and stress-free – these are the three things that customers look for in the process of buying products online. A usable shopping cart should have a helpful mini cart that shows a visitor’s running total to give them assurance and remind them, and a step-by-step shopping process that doesn’t have too many fields. Also, there are instances where some visitors add items to their shopping cart without the intention of buying them. This case is a great way to exceed your competitors. Instead of forcing visitors to decide between buying or deleting a product in their cart, give them the option to save such items for later.

Shipping Options

Avoid using a single or flat rate for shipping at all cost. Different customers will want different shipping mods – some want their products to arrive immediately and others are fine with paying less for slower shipping. Allow customers to calculate the shipping costs directly from their shopping carts before they start going through the checkout process to save them time.

Payment Confirmation

Trust seals the deal. As a merchant, your job is to give customers the assurance that their payments have been confirmed. The “submit payment” button makes a lot of customers anxious so sending them an e-mail confirming receipt of their payment and providing them with tracking information for shipped orders are important to erase any doubt or anxiety.

How to Build a Successful Ecommerce Website?

Set clear goals on every page

Your goals should be clear and concise on every page. It gives users a sense of direction which improves their user experience and consequently leads them to staying longer, buying your product, or revisiting your website.

List contact information

A lot of websites fail to provide their complete contact details and eventually lose potential customers. Nowadays, integrating your social media accounts are crucial since a lot of users don’t really like calling or sending e-mails. Outside of listing your location and phone number, you can also provide FAQs, product reviews, or comments for users to read, as well as user-generated content like customer testimonials that highlight satisfied customers that use your products.

Build brand loyalty

Your brand should inspire, promote your company’s core and consistently provide high quality products and services values in order to build brand loyalty. Always keep your customers informed – whether it’s notifying them of discounts, sales, new product arrival, or when you’ll have an item which is currently out of stock.

A hassle-free checkout process

Customers hate long and arduous checkout processes that require a lot of complicated steps to finish. The more complicated the process, the more likely they are to discontinue visiting your site. Also, inform of all the costs – customers hate hidden charges. Assure customers that their transaction is secure and verified by displaying a VeriSign or McAfee badge on your website.

Be up 100% of the time

Choose a reliable web hosting service that has top-notch support and has the ability to handle any future needs your website might have. Sometimes upgrading your plan is also necessary especially when you are lagging behind and delaying your shipping or curtailing potential sales.

Designing an Effective Ecommerce Website

User-friendly Elements

Your web design should be clean, easy to navigate and user-friendly. Features like breadcrumb navigation and dropdown menus help your website have a clearer and more organized structure. Aside from this, your site should have a consistently visible shopping cart so that users know exactly what’s in their cart and how much it costs.

Avoid putting too much information within a small area. For instance, the image of the product, the title, availability, description, price, and similar products are all you need, adding more will only distract users.

Build Brand Recognition

There are a lot of ways to build brand recognition. What you need is consistency – from colors, layouts, to style guidelines. For example, avoid using different colors for the same call-to-action button because it will just decrease your sales due to design inconsistencies.
You can use major ecommerce websites as your peg and borrow their techniques but make sure to use your unique standard design elements like the iconography and imagery of your business.

Strong Calls-to-Action

Persuade them to take action. Entice them with words that speak to them. Make sure that each page has an appropriate and strong call-to-action that tells them what they should do next that leads to accomplishing a goal on the page. Calls-to-action like “Add to Cart”, “Checkout”, or “Submit Payment” are good for ecommerce websites. And remember, you should only have one primary call-to-action per page. Secondary calls-to-action can also be used when a user is not yet ready to commit to the primary goal completion, but remember to position it in such a way that it doesn’t deviate from the main goal of a page. For example, some may be okay with downloading your software demo, but not yet ready to purchase your software. Rather than lose users, offer secondary options.

Back-end of a Strong Ecommerce Website

Data Control

Data control ensures the seamless and accurate documentation of your project. It is essential in creating meaningful consumer choices. Thus, it is important to have control over your meta data especially when you want your website to rank well for various keywords in search engines. You should be able to modify the title tag of every page on your website and effortlessly create rules for types of pages to help handle the creation of title tag. If you have thousands of products, you can create rules for each product which will help you optimize a large number of product pages all at once instead of writing for each product and page.

On-Site Code Addition and Editing

At times, you’ll need to constantly add new contents and you need a way to easily add important codes like the web optimization software code, Google Analytics tracking code, or any other third-party JavaScript code that needs to be included on every page of your site. Setting this up in advance will lessen testing timelines by skipping the need for a web developer to work on it. This is helpful and ideal when the there’s only slight modifications to continue running your site.

Website Management

You should have a customizable dashboard that has summary data of information requests, stock items, ecommerce performance metrics and sales figures. As the owner of your website, you should be able to manage and review how your site is performing.


Ready to discuss your project?


Sign Up to get the latest on Digital Trends!

Featured Article

  • businessman hand pushing a business graph on a touch screen interface

Global Trends to Aid Your Business Strategy in 2017

Global trends are reshaping the way businesses strategize their brand and operations. These trends, backed with facts and figures, are changing the strategies and roles [...]